A study of mobile media-a case study of mobile newspapers
ABSTRACT: Following the rise and spread of newspaper, radio, television and internet, a new media emerges as a challenge to the present mass media with its strength and rapid development. Armed with the new electric and computer technology, the new media want a slice of the cake from the media market. What ’s more , the support of the policy and the development of the technology enable the new media to foresee a more promising future, and in no time the new media like the mobile media, the public transportation media, and the IPTV mushroom across the country. Among them, the mobile media pattern and operation mode has attracted much attention form the traditional media. It can be safely concluded that the revolution of new media is coming.
Key words: Mobile media, new media, communication