The Research of Advertising Model of Internet media of In the media integration
ABSTRACT: With the development of economic and computer information network technology, the media integration becomes a trend. Internet media will be the forth media after the three media of newspaper, broadcast, television. At the present of the integration of traditional and new media, internet media has a large prospect. .This article mainly analyzes the shortcoming and the insufficiency of our country existing network advertisement pattern, and lies in the exploration to suit the network new media emphatically the advertisement pattern as well as proposed the practical and feasible solution. a better inquisition suits the Chinese network and new media development the advertisement pattern. On the other hand , this article unifies the international network the pattern of new media development, in order to seek a development the pattern fitting our country advertisement.
Key word: Medium integration; Network media; Advertisement pattern; Interactive