Along with the social structure have to transformation and the development of commodity economy, the social cultural popularization inevitably would appear values deviation and alienation, and away from the core value system of social culture, which will lead to social members’ moral reason and overall society lost a decrease in the level of ethics, and restricts development of social ideology, it could even affect the civilization of a country. The socialist core value system is the essence of social consciousness reflected, which determines the nature and direction of social consciousness, and embodies the essence of requirements of socialist ideology. Its spirit of humanistic idea, moral rational and the comprehensive development of people could guide and regulate the deviation of society culture about its connotation of value. So our cultural popularization road will not occur windage as long as it follows the direction of socialist core values.
This article is divided into four parts:
The first part is the introduction, the meaning and purpose of this study, the process of cultural popularization Research;
The second part describes the background of the cultural process of popularization, the historical process and content characteristics, culture popularization are mainly produced in the 1920s and 1930s, the outbreak of the bourgeois revolution and the New Culture Movement as an opportunity, due to the popularization of the process described in this article from after the reform and opening up, so the popular features of the culture of this historical period this period of cultural and communication technologies and the online video as the basis;
The third part is the values in the process of cultural popularization Deviation and its root causes analysis, because there are moral values on the institutional aspects of the legal system, as well as Western culture peel can not be ignored;
The fourth part makes against a third discusses the orderly and healthy development of socialist core values guide culture popular spiritual concepts and approaches.
KEYWORDS: cultural popularization, Value guide, core value system of social culture
