【Abstract】
In recent years,there are more and more works of video advertisings which are displayed by the form of ink. The combination of ink and design has great significance no matter from the angles of art development or mainland design. The use of ink elements seems to be a number of breakthroughs; however, memorable works are rare. The understanding of elements of ink should not be limited to formal beauty which is presented by materials, image models, or the graft and combination of ink graphics or characters. The most important point is to transmit the deep layers of philosophy and spirit connotation or the traditional spirit reflected by ink. Therefore, the writer thinks that the use of ink element must abide by the modern visual transmitting theory, and inherit the deep ink element and also bring forth new ideas. It is only through the surface ink element that the traditional ink form can match the taste requirement of modern society and can be accepted by the masses. In the same way,it is only through the deep layer ink element that the works are profound,intensely interesting and then the real ‘China design’ can be founded.
Keywords:Ink element Video advertisings Visual culture