After 20 years of development, the concept of a market economy have become deeply. Enterprise "product-centered" approach to the "market-based" and "client-centered" model transfer. Correct, rapid processing and communication between the customers become the main source of profit. The paper focuses on the city Ryan Lifan rubber processing plant in club management, Marketing decision-making and there are three issues analysis (focusing on the marketing perspective to analyze) and countermeasures and given constructive comments. Designed to explore how to sell products and services to more customers, To create more profits and create a unique brand. Trying to help enterprises in the global economy face of fierce competition in the market environment, and establish a market. Customer-centered management system, the effective management of enterprises and the relationship between customers, improve customer loyalty, achieve maximum customer value, thereby enhancing their core competitiveness.
KEYWORDS: (CRM) Customer Relationship Management, Relationship Marketing , Core Competence
