CP model which is proposed in this paper is a new network marketing model, its core idea is company use some network methods such as the search engine marketing (SEM) business to filter potential customers, and make use of their own in the relevant fields of professional values to create high valued information products with low cost, thus establish a good and lasting relationship with customer and transfer it to a value-added in the product, hereto enhancing brand’s competitiveness and sales.
This subject surrounds the basic theory of CP model, and explores the value of CP model with the practice and application in the practical case, thus to provide the strategic basis to SMEs( small and medium enterprises) to carry out effective network marketing business.
KEYWORDS：CP model, e-marketing, small and medium-sized enterprises.
