Abstract
Rapid development of internet makes the world enter the era of net-economic. It is inevitable for enterprise to develop the cyber marketing to look for the new chances.
The cyber marketing is the inevitable result of the development of economy, technology and culture. Cyber marketing is not time or space limited. It has changed the traditional marketing in great degree. It will greatly enhance efficiency, reduce costing and expand market share, which will bring social benefit and economic benefit to the enterprises. Therefore, small and medium-sized enterprises must set up the brand-new cyber marketing ideas and implement reasonable promotion strategy, pricing strategy, production strategy, distribution strategy and so on to unceasingly enhances their competitive ability and promote internet economy.
As the network became part of our life, the cyber marketing becomes important tool in enterprise marketing. For small and medium-sized enterprises in YIWU, it is of practical significance to develop cyber marketing.
However, the lack of exposure to the right knowledge of cyber marketing based promotions results in many frustrations and problems to small and medium-sized enterprises in YIWU. This thesis focuses on cyber marketing. To solve the common problems, our target is to find a cyber marketing solution for small and medium-sized enterprises in YIWU.
Based on practical problems, this paper puts forward the marketing strategies for small and medium-sized enterprises in YIWU so as to help them develop cyber marketing and enhance their competitiveness. The paper puts forward the concrete methods and strategies of cyber marketing for one small and medium-sized enterprise in YIWU on the basis of analyzing the current situation of this small and medium-sized enterprise and analyzing the barriers this mall and medium-sized enterprise facing.
Keywords: Internet, cyber marketing, small and medium-sized enterprises, marketing strategy
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