In this paper, it’s research on daily packages manufacturing of China ,in the basis on marketing theory, and research on marketing management of China daily packages manufacturing systematically. With the speeding of global economic integration, market division，enterprise internationalization, marketing concept, marketing strategy and marketing model and so on which opened out in the global economy are experiencing the profound change and unceasingly carrying on the innovation. At the same time, Daily packages manufacturing are facing all kinds of condition restraint. How to make the management more efficiency, marketing more fineness under the condition of resources shortage? The key is to establish the reasonable efficient marketing management model.
Therefore, considering the development facts of daily packages manufacturing, it is of strong practice significance to explore the suitable marketing management model of daily packages manufacturing ,exploit the marketing concept，strengthen marketing management and promote service quality and then to make daily packages manufacturing remain invincible in the dynamic competition environment.
Firstly, the paper stated the research background and reviewed the related literature which including existence theory of daily packages manufacturing, marketing management theory, enterprise competence theory and strategy management theory. Secondly，the paper introduced the development restraints which daily packages manufacturing. These restraints mainly include resource restraint and marketing service restraint; resource restraints include outer circumstances restraints and own condition restraints, marketing service restraints include that marketing management quality to bad，marketing expand to difficult，excellent marketing human to lacking and marketing service system to unsound etc. Thirdly，according these restraints and marketing strategy characteristics of daily packages manufacturing，the paper proposed some efficient marketing strategies about supply strategy, substitution strategy, gamble strategy and overawing strategy and so on. Then, in accordance to marketing, the paper putted forward standard marketing management models and rising marketing management models those adapt to daily packages manufacturing. Standard marketing management models include marketing orientation model, new product research model and brand marketing model; but rising marketing management model involve network marketing model，relation marketing model，and internationalization marketing model. On this condition, the paper carried on a case analysis. Finally, this paper proposed the countermeasures to apply these models which including set up scientific marketing concept, constitute efficient marketing strategy and choose reasonable marketing management model to promote marketing competence and make the daily packages manufacturing developing long—time.
Keywords: Daily packages manufacturing，Marketing Strategy，Marketing Management Model
