PURCHASING MANAGEMENT OF AUTO
PARTS ABOUT AUTOMOBILE 4S STORES
ABSTRACT
Purchasing management of enterprises engaged in production and service activities of the foundation, the timely purchase, accuracy and economy directly affect the operating performance. Purchasing management is to maintain the normal operation of the enterprises an important management component of each enterprise will be the object of concern.
The purchase of the auto-parts is the foundation and the focus of the purchasing management of the 4S stores. Of course it also includes testing equipment, maintenance tools Logistics aids. With the increasingly fierce competition in the market of Automobile and the automobile-society is coming. Automobile sales profits growing scarce, and automobile services market space is growing bigger and bigger. 4S shop and car franchise brands, under the premise of better enhance customer satisfaction and loyalty. Excellent after-sales service is the key, but will also bring new enterprises for profit growth.
This paper proposed 4S car accessories shop purchases, 4S from the analysis of automobile service shop operations and auto parts their own characteristics, combined with the traditional method of procurement management, acquired a specific 4S shops actual steam accessories procurement management to analyze the pros and cons of personal viewpoints, a complete understanding of the theoretical and practical.
This paper is divided into five sections to describe. The first chapter introduction, a brief overview of the development of the automobile industry background, status etc., thus the significance of this research; Chapter II focuses on the procurement management theory; 4S third chapter of the auto parts shop procurement management outlined the main steam accessories from the characteristic products, Analysis of the 4S shop procurement management model; IV, through visit the Guangzhou Honda Tian of Automobile 4S shops right at the city of Hang Zhou, 4S steam to understand parts procurement management operations of the reality; Chapter V, analysis and improvement.