Crystal jewelry industry in China has more than 10 years of development history, history is short, but development rate is rapidder. Jiangsu Lianyungang City Donghai County natural crystal sales accounted for 90%, and was known as the" world capital of crystal". Along with the packaging status in the commodity status has become increasingly prominent, and even become the key to the success of product marketing. An exquisite properly commodity packaging can stimulate consumer desire to purchase, also a reasonable function, the distinctive characteristics of the crystal crafts packaging, to stimulate customer 's purchase desire, to meet the aesthetic, with the same function. How to guarantee the quality of products on the basis of, through to the crystal technology products packaging design, in order to improve the market competitive advantage is very important. Then the crystal crafts packaging design should be how to locate? This paper will be based on the basic properties of crystal products, in order to Lianyungang crystal crafts packaging design as the research object research.