注：本文内衣均指女性内衣中的胸罩
The impact of the knowledge of underwear to the purchasing decisions of underwear of female
Abstract:Underwear closer than the cloak to the skin. It‘s the most important care to human. However,modern underwear breakthrough in the care of their own, and gradually interpretation into the United States and sculpture and decorative works of art of the human body, and by its unique way to interpret the historical,social,psychological,and many other cultural connotation. It sets human anatomy knowledge, material properties, three-dimensional modeling,ergonomics and aesthetics,and other disciplines as one,and gradually developed into a flashing star in the areas of clothing, to attract people's attention. With the development of high technology and its textile and garment industry in the application,people continue to improve underwear from the fiber performance, fabric structure, style, type version, sewing techniques, finishing techniques and use functional design.And gradually upgrade the overall quality and market competitiveness of the underwear,and formed a culture has rich connotations of underwear,and let the underwear market gradually matured. But in this trend is often put people to look at the key properties of high-tech models, and so on the derivatives and ignore the fundamental, if any high-tech products not suitable for people own,it only have a negative impact and lost Its value,the same to the underwear.If the election less than suitable for their own underwear or not wearing the right underwear, they would only affect their own health!
Therefore,this paper do the details on the knowledge of underwear, and through a variety of research knowledge level of awareness of female, study the consumption behavior of female. The results will be used up in practice,hope to play a role in the reference to the underwear manufacturers.
Key words: the knowledge of underwear, Consumption,impact
