Abstract:Women's casual wear is the best choice for their entertainment, shopping and travelling. It is not only the outfit for vacation, but also suitable for the working-place and the party. It is widely considered that it's very important to relax yourself and emphasis on your own personality after finining busy work.The concept of "leisure" has become the trend for fashion.The market of women's casual wear reflects that the clothing consumption changed from product consumption to brand consumption.The development of brands have entered into the time of standardization and scientific. Therefore,having the right brand operation mode is essential for promoting market share and establishing mature brand.
In this article,Women's casual wear in hangzhou are selected for the study to check the development of current brands in the market and local consumers' situation.Analyze the competition among current brands and forecasts its development trend so as to put forward specific reference in the field of brand development,extension and operation.