ABSTRACT：As the rapid development of economy and society,the urban women has more requests of their own life,especially in the choice of their wear during the pregnacy. Firstly,this article begins with historical background and the perspective of consumer demand,analysising the necessity arise of maternity and the value of its design.Secondly, by studying the market situation and the reseach of the consumer to find out the lack of the maternity market. Thirdly,by studying the lifestyle of urban women and pregnancy clothing needs to start on the design of urban women maternity orientation. Finally,according to the targeted design sum up the practical and pleasing design. And on the bases of the survey,we made scientific reference on the design of the maternity in order to guiding the design and manufacture of manternity.In this way,we can meet the needs of urban women during pregnacy dress needs.
Keywords:Urban Women Maternity Design
