Abstract: Modern Chinese apparel industry has entered into a prosperous period of brand marketing. As the largest commodity competitive advantages of enterprises, the overall category for the combination of brand management is more and more important, through the general planning of the commodity, its rich combination category and in order to create a strong market competitiveness, to attract consumers.Successful category constitutes can improve the whole image of apparel commodity, increasing the apparel commodity character charm and improving the comprehensive value of apparel commodity. Based on the categories as research foundation, constitute nearly 20 outstanding foreign clothing brand as the research object, the different product positioning in “brand clothing categories，” brand “different category of” categories comparative study analysis. In order to understand the different category of woman‘s brand goods，constituting the introduction of easy and scientific methods.
