With the development of advertising in China, more and more advertisements are combined with celebrities. Its purpose is to make advertisements more acceptable to the audience with the help of celebrity charm and propaganda effect. Celebrity effect in advertising is an important way to enhance advertising effect and product sales, many large enterprises have. The same choice has been made for celebrity endorsements, so as to achieve the purpose of marketing products. This paper studies the advertising effect of celebrities, analyses the role of celebrities in advertising, finds out the problems of celebrity advertising effect, and puts forward corresponding solutions, and makes some suggestions for our country with the help of celebrity advertising.
