With the development of The Times and the change of social concepts， the penetration rate of network technology in China is increasing day by day， and e-commerce is also developing rapidly. As China is a large agricultural country， the application of e-commerce in agricultural development is the top priority in China's economic development and rural poverty alleviation. Jiangxi province is rich in agricultural products and has obvious advantages in resource endowment. As the output value of commodities in agricultural products accounts for a large part of the agricultural output value， rural e-commerce will play an important role in how to avoid sluggish sales of agricultural products and alleviate the contradiction between small farmers and large markets. Studying the development of e-commerce in rural areas of jiangxi province plays an important role in promoting social progress in rural areas， promoting agricultural upgrading， rural development， increasing farmers' income， solving the problems of "agriculture， rural areas and farmers"， accelerating the adjustment of rural economic structure and promoting the integration of urban and rural areas.
On the basis of expounding the present situation of rural e-commerce development in jiangxi province， this paper puts forward some problems on the development， and discusses and studies the countermeasures of developing characteristic rural e-commerce in jiangxi province based on the characteristics of jiangxi province. With the development of jiangxi's economy， the government attaches great importance to it， farmers' continuous understanding of e-commerce and the constant improvement of e-commerce infrastructure， jiangxi's characteristic rural e-commerce will continue to develop and enter a new stage of development.
Key words: Rural e-commerce in jiangxi province， development present situation， characterization
