The 21st century is an era of rapid development of science and technology and information technology. The popularity of Internet and mobile communication in Canada has aroused the spring tide of shopping online. Guizhou e-commerce cloud operation co., LTD. (hereinafter referred to as "guizhou e-commerce cloud") follows the trend of shopping mode change, integrates high-quality enterprise resources, and bases itself on building regional e-commerce platform to achieve e-commerce services. After four years of hard work and government care, guizhou e-commerce cloud has achieved remarkable development, has built its own trading platform, and become an Internet company mainly engaged in e-commerce transactions in guizhou province.
If we have a deep understanding of the development status and management mode of e-commerce cloud in guizhou, it is not difficult to find some problems. For example; The company has encountered a bottleneck in its development in the province, so it is urgent to formulate a long-term development strategy: small market size, slow improvement of user registration rate, lack of corporate culture construction, weak internal cohesion, high turnover rate of employees, and low brand awareness of the company. With the continuous development of market economy, the problems encountered by companies are also piling up. To integrate various resources of the company, and to make a scientific analysis of various development factors, to study the company's feasible development strategy and find corresponding countermeasures, has been the company's must do in this transition period. This paper analyzes and discusses the development strategy of e-commerce cloud in guizhou. In addition, it analyzes the development environment of e-commerce in guizhou, including the development overview of e-commerce in guizhou, and the macro and micro development environment of e-commerce in guizhou. SWORT analysis was made on the external and internal environment of its development. On this basis, the attractiveness score of each strategy is calculated by quantitative strategic planning matrix. This paper discusses the reasons for the selection of differentiated development strategy of e-commerce in guizhou and the implementation countermeasures, proposes the implementation guarantee measures for the differentiation and nationalization of e-commerce services in guizhou, and proposes the guarantee measures for the development strategy of e-commerce cloud in guizhou from the optimization of organizational structure, enterprise culture construction and brand construction.
Keywords：GuiZhou e-commerce; Electronic Commerce; Development strategy
