The Chinese fast food chain project of Laotongguan meat with steamed buns, many people have eaten meat with steamed buns. It has a history of 1400 years since the Tang Dynasty. Food and beverage is not just about selling food, how to make fast food more profitable, how to make customers more satisfied, how to make employees more professional. With the increasing demand for fast food, Chinese fast food restaurants are emerging in anendless stream. Under the fierce competitive market environment, the formulation of marketing strategies is undoubtedly of great significance to the development of Laotongguan meat steamed buns, and to improve the competitive advantage of Laotongguan meat steamed buns.
This article mainly from the fast food, Chinese fast food related marketing theory and combined with the actual situation of the development of Laotongguan meat steamed bun. Through the analysis of the present situation and existing problems of Laotongguan meat steamed bun, using Porter's Five Force Model, this paper puts forward all aspects that should be strengthened in the marketing process of Laotongguan meat steamed bun, emphasizes and improves brand marketing, maintains personalized development, improves service standards, improves and increases characteristic marketing development mode, designs decoration style in line with enterprise image, and relies on policy support. Promote the standard development, put forward the collective marketing strategy for Laotongguan meat steamed buns, and finally put forward suggestions for improving the marketing strategy of Laotongguan meat steamed buns
Key word:Laotongguan meat steamed bun; marketing strategy; countermeasures and suggestions
