China is the hometown of tea and a big tea producer. Tea is one of the three major beverages in the world, while China has thousands of tea history and tea culture. With the progress and development of science and technology as well as the birth and rise of other tea countries, the competition of Chinese tea exports in the international market is increasing. As China embarks on the international road, internationalization continues to affect a new generation of young people. More and more people like to seek the most speed, so they stay at a respectful distance from the quiet and slow temperament of tea. As a result, Chinese tea exports to the international market are also facing great challenges. For example, Fujian Province, China's largest tea export province, is a representative. According to relevant data, Fujian tea has certain competitiveness in the international market. However, with the high threshold standard of importing countries, green barriers have been imposed on the tea exported from Fujian Province. Meanwhile, the internal system of Fujian tea enterprises is not perfect. For example, the export mode is relatively backward, the lack of brand awareness, green barriers and pesticide residues have seriously hindered the export trade of Fujian tea. To this end, The corresponding strategies adopted by enterprises are to change the export mode and promote innovative development, improve the quality of tea products and actively deal with green barriers, give full play to their own advantages and build Fujian tea international brands, as well as optimize their own industrial structure to solve the problems existing in Fujian tea export and find a breakthrough for the long-term favorable development of Fujian tea export.
Keywords: International competitiveness Tea export Green barrier Tea industry Pesticide residue
