The process of international integration is accelerating， the domestic market is accelerating， and the role of enterprise culture in market competition is becoming increasingly prominent. Corporate culture has become a common concern of all enterprises， is an important part of enterprise management. How to build a corporate culture that can enhance the unique core competence of an enterprise and promote its continuous growth highlights the importance of this paper.
In this paper， starting from the perspective of corporate culture research， the connotation and structural elements of corporate culture are expounded through the study of the major literatures of corporate culture at home and abroad in recent years. Then， relevant materials are collected through literature research to understand the current situation of corporate culture construction of humanistic group， and the analysis is made from four aspects： spiritual culture， institutional culture， behavioral culture and material culture. Finally， combined with the practice of successful enterprises and advanced theoretical research， targeted to put forward the people-oriented group enterprise culture construction optimization program. This is of profound significance to the improvement of management level and the development of humanistic group. At the same time， it is hoped that these Suggestions and methods can provide experience for relevant enterprises to carry out corporate culture construction.
