Taking A medical device company as a research background, were analyzed by the company's existing distribution channels, to study the problem of the distribution channel strategy, the company's distribution channels to find at this stage in the presence of errors, and improve its distribution channels make a little suggestion. Case studies include the following: the status quo distribution channel analysis, Shanghai and the surrounding areas the medical device industry analysis to identify its main market rivals, were analyzed by SWOT A Company of distribution channels, make recommendations for improvement of the A company's distribution channels, change agents from the payment process, increase channel manager jobs, strengthen the work of the sales staff supervision, improvement of several technical training to strengthen channel management mechanism, so that distribution channels more flexible, more responsive. After some enterprises need to optimize distribution channels in the process, gain competitive advantage, such as agents differential choice, consumer feedback communication between the product information, technical updates and channels between channel members: Study and draw conclusions rapid response and so on. I hope that the recommendations and conclusions of this article to provide a reference for the future development of the company's channel strategy to improve the A and the same type of small and medium enterprises.
[Keywords] distribution channels features;management system;contact channels
