Abstract: Based on the changes of The Times and the arrival of the network era, China's network marketing is turning the traditional marketing to the key period of network marketing. Most of the small and medium-sized enterprises in China have many problems, such as shortage of capital and human resources, which makes it difficult for them to survive. Network marketing is very different from the traditional marketing methods and marketing strategies. Network marketing can help small businesses to break the time and space restrictions, so as to achieve the ultimate goal of reducing costs. Gradually form their own advantages on the Internet platform. To shorten the distance between themselves and other large companies, so as to accumulate their own capital and form their own unique advantages. Taking lansen company as an example, this paper analyzes the current situation of network marketing of lansen company, and establishes the process and conclusion of network marketing strategy in view of the problems existing in the network marketing management of lansen company.
Key words: small and medium-sized enterprises; Network marketing; The marketing strategy
