With the rapid development of society, the social competition is more and more fierce, enterprise crisis is everywhere, can not be ignored, small and medium-sized enterprises is no exception. Crisis management of enterprises has become an important part of enterprises. In recent years, the domestic crisis events occur constantly, which also gives a warning to the enterprise. Therefore, how to correctly view the enterprise crisis and formulate reasonable countermeasures has a direct impact on the development of enterprises. Therefore, it is an important issue for every enterprise to reasonably understand and analyze the enterprise crisis and formulate effective measures for these problems. Now many large enterprises have already had the crisis management consciousness and strengthened the enterprise's crisis management. However, some are different. Due to their small size, weak awareness of crisis management, and insufficient understanding of enterprise crisis and crisis management, they still have some misunderstandings and are not paid attention to. Therefore, their crisis management level is relatively low. Therefore, this paper aims at the crisis management of small and medium-sized enterprises and puts forward the corresponding countermeasures.
Keywords:Small And Medium-sized Enterprises Crisis Management Countermeasures
