With the process of world economic integration and the advent of knowledge economy era, enterprises, as the vane of economic development, are greatly affected by the external economic environment. With the increasingly fierce market competition, human resources have become the main resources of enterprise management. In this paper, the author makes an in-depth analysis of the current situation of Kunming Xinya Real Estate Co., Ltd. and the company's current human resources management methods. Based on the analysis of the company's human resources situation, the main problems of the incentive of Kunming Xinya Real Estate Co., Ltd. are found out. These problems have a great negative impact on the overall rapid development of Kunming Xinya Real Estate Co., Ltd. and affect the current enterprise reform, which is an urgent problem to be solved. Then it puts forward countermeasures from four aspects.