The main purpose of this paper is the phenomenon of enterprise product marketing strategies in the presence of moral problems and carries on the discussion and the elaboration, which can on these issues and phenomena of improvement and prevention, promote development of enterprise product marketing.
Driven by the interests of the enterprise, ignoring the fundamental principle and social public morality in product marketing. Especially in the following issues, a, is not a fair question, second, the dishonest. Third, the operation problem, four, a waste of social costs and environmental problems, five, to competition in the market about the honesty, credit etc., making Chinese consumers suffer. If we want to change the product marketing morality must proceed from the fundamental, perfect laws and regulations, enhance consumer ego to protect consciousness, set up the social marketing idea, makes the Chinese market economy has shown good, prosperity and harmony of the scene.
