With the rapid development of the food industry, the complexity of the product, product safety standards, consumer demand and the rapid development of the mass media, make the enterprise crisis in today's society. The rapid development of the food industry, the development of social economy, improve people's living standards and increase the employment opportunities has a very important role. In the increasingly fierce competition in today's society, the crisis has become a problem that the enterprise has to face. In the face of the sudden outbreak of the crisis, some enterprises can effectively resolve the crisis, can effectively coordinate the relationship with the public, and actively and the public, government, media and other communication and coordination, and ultimately make the "crisis" into "business opportunities". On the contrary, the improper handling of the crisis will put the enterprise in a very disadvantageous position, and even go bankrupt.
This article through to the enterprise crisis management is analyzed, and the research on characteristics and Countermeasures of enterprise crisis management, so that enterprises can get certain theoretical reference value in the face of the crisis, the crisis; can also provide a theoretical basis and reference resources for many enterprises, help enterprises or enterprises are in crisis in normal business strategy of operation, improve its business reputation and corporate image, so that enterprises in the increasingly complex and intense competition today, talent shows itself, change danger into safety.
Key Words: Food industry, Crisis public relations, countermeasure analysis
