A good ecological environment is the main prerequisite for the development of ecotourism. The Sixth Tibet Work Symposium of the Central Committee clearly pointed out that Linzhi should be supported to build an international eco-tourism area. Linzhi has a good natural ecology and rich human resources, which provides unique conditions for the development of ecological tourism. To explore the development of Linzhi's eco-tourism, we must focus on the high-end position, consider the overall development, fully understand the great significance of developing eco-tourism, analyze the situation faced by developing eco-tourism, and formulate measures for developing eco-tourism.This paper studies the eco-tourism model of Linzhi City, first introduces the research background, purpose and significance, then summarizes the eco-tourism resources of Linzhi City, then uses SWOT analysis method to analyze the eco-tourism of Linzhi City, and finally puts forward the development proposals of the eco-tourism model of Linzhi City.