Nowadays,with the intensification of market competition,how to maximize the efficiency of the company,selling more real estate is the goal of real estate developers.However,due to the influence of national policies,marketing environment and their own quality,real estate developers will face various problems in the process of real estate marketing.The paper is divided into four parts.The first part describes junfa real estate co.,LTD.,including the city development situation of junfa real estate co.,LTD.,the overall market situation of junfa real estate co.,LTD.,and the introduction of junfa real estate co.,LTD.The second part of the paper wrote junfa real estate co.,LTD.4P marketing analysis,mainly including product strategy analysis,price strategy analysis,product promotion decision,channel strategy analysis;The third part of junfa real estate co.,LTD.Marketing problems analysis,including product strategy analysis,channel strategy analysis and marketing strategy analysis;The fourth part describes the improvement of junfa real estate co.,LTD.Marketing strategy combination countermeasures,including product strategy countermeasures,price strategy countermeasures,channel strategy countermeasures,junfa real estate co.,LTD.Housing H project marketing has certain help.
Key words:market economy;Real estate;Marketing;Junfa real estate co.LTD
