Based on the theory of relationship marketing and combining with the actual situation of A company and its market, this paper makes SWOT analysis of the company's market environment, finds out the main external opportunities and threats, and analyses the strengths and weaknesses of the company's internal resources. According to the analysis results, the breakthrough point for company to establish local advantages is found. The conclusion is that company A should choose growth-oriented market strategy, and the following implementation suggestions are put forward:
1. Fully understand the market demand, analyze the interests of customers concerned, through strengthening internal management, provide high-quality services to customers, improve customer satisfaction, so as to establish a long-term cooperative relationship with customers.
2. Integrate the internal resources of the company.
3. Establish marketing alliance and seek external cooperation extensively.
Through the above methods, we can establish the advantages of A company in terms of products and services, and make full use of various external resources to enhance the company's overall market competitiveness.