This paper focuses on the marketing strategy of Inner Mongolia Jinhedao Dairy Co., Ltd. Through the analysis of the development of dairy enterprises in China, the whole dairy industry in Inner Mongolia has become the basis of research, and a large number of relevant literature has been cited and referred to. This study makes a serious research and analysis on the marketing strategy of Inner Mongolia Jinhedao Dairy Co., Ltd.
The rapid development of China's economic industry plays a more and more important role in promoting the development of China's dairy industry, and opens up new opportunities in the face of severe problems. This document analyzes the dairy market in China and emphasizes the importance of dairy development, sectors related to the national economy, population livelihoods and rapid growth stages. This is particularly true of the concepts of nutrition and consumption habits, especially in milk science forums such as Beijing and Nanjing, as well as in Dairy Activation and National Food Research. Health leads consumer activities and the start of the National Student Milk Program. Strong sales of dairy and dairy products, dairy products The division is competing to produce all kinds of consumer goods. The dairy industry and the development of dairy products are positive for everyone.