Intellectual Property Rights is one kind of proprietary rights that citizens, legal persons or other organizations should be entitled to deal with their intelligence achievement, such as holding, using, punishing and also gaining of proceeds. With the popularization and development of the Internet, there is a fierce debate about E-Commerce intellectual property, more and more people are concerned about the problem that how to protect this rights in such an E-Commerce environment. Only via establishing and fine-tuning Chinese intellectual property rights protection system and strengthening the international protection of intellectual property can we develop the E-Commerce in our country healthily.
First, the paper analyzes the present situation of E-Commerce and the intellectual property issues. Second, the paper analyzes the problems of the intellectual property in E-Commerce, such as domain names, data transmission and so on. Finally, the paper makes useful recommendations according to the current E-Commerce development status by analyzing actual cases and related law theory.
