As the maturity of Internet and communications, the electronic commerce as a trading method attracts an increasing attention. Especially the Business to Customer (B2C) pattern of online store builds a convenient trading platform for both enterprises and individual customers. Under such circumstances, analysis of the B2C website’s development strategy becomes very necessary.
The article studies the external environment B2C E-Commerce, and makes the judgment about the difficulties and opportunities, and it makes some suggestions to overcome the difficulty. At the same time，the article carries on the analysis to the eNeT which makes out the strategy to develop, according to the market environment and characteristic of itself. The article summarizes the experience to develop that the website should take developmental direction for customers’ demands, convert technique advantage into business advantage, fulfill a perfect combination of the technique and business.
