In the 1960's , the world economy changes direction to the stage of the economic development by the development of technology. Electronic business, as a newly developed issue in the late 20th century, has profound influence on the whole social economy, speeds up the circulation of commodities of the whole society, reduces social transaction cost effectively, speeds up the development of the society. However, the advanced technology was applied in the underdeveloped agriculture only about 20 yeas ago.
This paper commences from the characteristics of the ancient agriculture and the arisen Electronic Business, discusses the inevitability and urgency of the combination of the two areas. Puts forward the inevitability of developing agriculture electronic business in Feng Cheng City, with the consideration of agriculture reform and the development condition of Agriculture Electronic Business home and abroad. The paper then advances a development strategy suitable for Feng Cheng market, based on the analysis of Feng Cheng agriculture through consideration and collection of relevant data for the development of Feng Cheng agricultural E-business. The write thinks that great attention should be given to the industrialization of agriculture, the brand name and quality guaranty. The realization of Feng Cheng agricultural E-commerce should be based on strategic thinking at different stages. Finally the writer is thinking of a way to realize Agricultural E-commerce in Feng Cheng with different considerations.
