联想、宏基国际化经营策略比较

论文编号:GM114       论文字数:9970,页数:15

摘   要

     在经济全球化已成为客观必然的今天，信息产业的全球化特征、PC产品的开放属性以及网络的迅速发展既促成了今天整个IT行业的繁荣景象，同时也意味着任何一家IT 企业，只有在全球范围内优化资源配置，实行全球化生产、全球化经营才可实现产品的价值最大化和企业价值的最大化。
在此背景下，本文的主要目的，在于通过对联想、宏基的国际化经营策略进行比较，并有此得出一些对企业国际化经营有用的启示，为此，本文第一部分介绍企业国际化相关的定义，理论研究，选题的由来和论文的结构线索；第二部分阐述联想国际化发展的过程及经验教训；第三部分阐述宏基国际化发展过程及经验教训；第四部分通过对联想、宏基的国际市场进入战略方式，品牌战略方式，经营管理方式和国际战略联盟方式等进行比较；最后总结了联想、宏基国际化经营策略带来的启示。

【关键词】  全球化      国际化经营      品牌经营

Abstract

The tend of Economic globalization becomes inevitable nowadays. The globalization of the information industry, the openness of the PC production, and the rapid advancement of the network have brought about the prosperity of the IT industry .However, faced with the globalization, it means any of the IT enterprises have to optimize the allocation of resources globally, carry out the globalize manufacture and management, so that they can realize maximize the value of the products and the enterprise .
Under this background, the main goal of this paper focus on expounding the comparison of the Lenovo and Acer’s internationalization management strategy and gets some useful suggestions for international management.The first part mainly introduces the  relative  definition and theory study about globalization, as well as the reason for choosing the topic and the paper’s structure .The second part and the third part expatiate on the globalization process and experience of Lenovo and Acer respectively . The last part carries on the comparison about Lenovo and Acer’s strategic of international market entry , the brand strategy, the management and the international cooperation ,and finally draw the revelation brought by the Lenovo and Acer’s internationalization management strategy.

【Key word】Globalization    International management  
Brand management

目   录

1  前言 ................................................2
1.1国际化经营的相关定义 ................................2
1.2国际化经营的相关研究 ................................2
1.3选题的由来 ..........................................3
1.4结构线索 ............................................4
2联想、宏基国际化经营的发展 ............................4
2.1联想国际化经营发展及经验总结 ........................4
2.2 宏基国际化经营发展及经验总结 .......................5
3  联想、宏基国际化经营策略的比较 ......................7
3.1进入国际市场的战略方式 ..............................7
3.2品牌战略方式 ........................................7
3.3经营管理方式 ........................................8
3.4营销渠道方式 ........................................10
3.5产品价格方式 ........................................10
3.6国际战略联盟方式 ....................................11
4  联想、宏基国际化经营策略的启示 ......................12
4.1在全球实现资源的重组和配置 ..........................12
4.2构建世界级的品牌 ....................................12
4.3控制企业经营风险 ....................................13
参考文献 ...............................................14
致   谢 ................................................15