In recent years, the quantity and quality of Chinese national car’s production has been increasing constantly. The increasing of Chinese national car’s production is more than the market demanding. And the market is more and more sensive about the price. The amount of new Chinese national car’s enterprises is growing and growing. The war of price in Chinese national car’s competition will become more and more intensely and brutal. In such a situation, every enterprise has focused on the type of national car,so that they could use the unsalted feeling of new things to arouse the consumer’s passion.
The world automobile industry is the first to be affected with the tendency of integrated in global economy. So Chinese national car industry will face huge challenge and perfect opportunity at the same time. Where is the destination of the Chinese national car industry?
This thesis attempts to analyze the tactic of trademark and some knowledge about FDI to find the deficiency of tactic in making the enterprise’s own trademark in Chinese national car industry, and the use of the overflow efficiency of FDI in this tactic. Then probe a way to change the production enterprise into the creation enterprise of Chinese national car industry.
【Key Words】 Independent Innovation Foreign Direct Investment(FDI) Chinese national Independent Brand car