Container Lines Co., Ltd. (abbreviated as COSCON) is one of COSCO’s subsidiary that takes in charge of integrated container shipping services. It has been almost 30 years for them to containerize the cargoes globally since 1978.With opening the shipping service trading market and our entry into WTO; COSCON is facing fierce challenge day by day. As a leading shipping service provider in china, what shall COSCON do to get through the difficulties and then improve her own competitiveness? Therefore, applying the theory learned in college courses and combining with little working experience, research on the situation of COSCON, this thesis describes the problems COSCON faced, analyses its probable reasons and the measures can be taken.
This article divides into three parts of the development and the question, the first part is introducing COSCO’s development course and present situation. The second part analyzes the existed question and its reason. The third part is a key point that seeks the solution and its countermeasure.