Characteristic products of locality are animals and plants or handicraft which have sharp regional character, sustainable development character and competitiveness developed and manufactured on the basis of distinctive superiority such as specialized resources, technique, manpower, location and so on in a certain area. Promoting the export of characteristic products of locality is not only favorable to the exploitation of comparative advantage and the optimization of the allocation of resources, but also favorable to the growth of regional economics. At present, the performance of the export of characteristic products in Wuyuan in general is encouraging, but there are still some problems, such as lack of brand effect, facing Technical Barriers to Trade, failing in fully deriving the comprehensive benefits of the export. To promote the export of characteristic products further, we should cultivate industrial characteristics and unify local brand, at the same time efforts have to be stepped up to implement the strategy of win-by-quality, establish standardization system linked to international practice, and promote international certification to overcome Technical Barriers to Trade. Also, establish ecological tea-gardens, set up cottage hotel, display the culture of tea, design novel tour itineraries to develop tourism industry about the culture of tea.
【Key Words】Characteristic Products of Locality; Wuyuan Jiangxi; Export; Tea
