The development of network provides a platform for SMEs to develop broad intra-city transaction. Due to the special nature of networks, SMEs can have the same platform as large enterprises do. Therefore, it is imperative that Nanchang B2C intr-city E-commerce should be established. The paper analyzes the status quo of Nanchang B2C and discusses the feasibility of the intr-city transactions and the problems in transactions, and then puts forward suggestions for B2C development.
This paper first gives a brief introduction to B2C and Nanchang informationzation. Then, it analyzes the development status of Nanchang B2C with Nanchang discount network as an example, discusses the feasibility of intra-city transaction based on different characteristics of intra-city transaction and inter-city transaction, with understanding that intra-city is a complementary to inter-city transaction, and discusses the problems that will possibly exit in Nanchang B2C intra-city Transaction. Finally we should keep in mind Nanchang B2C local transactions characteristics, and take feasible measures to improve the B2C market in Nanchang with the conception “Focus on Nanchang and Service in Nanchang.”