Beginning from 1998 , the B2C booms in China, and many domestic companies have registered themselves as B2C companies. In the process of rapid development,it reflects a series of issues, such as network security, e-commerce legal gaps, distribution system inefficiency, traditional thinking and business models which hinder the development of B2C. So how to manage logistics under this circumstances is the key to B2C and the success of its seizing opportunities.
In this paper, the first chapter describes the background and significance of logistics B2C research, and the B2C model has become the important feature of the “network economy' era. The second chapter describes the main model and the results achieved of logistics B2C.The third chapter analyzes major logistics problems of B2C, such as insufficient B2C logistics management personnel, high logistics cost and low efficience, etc. In the fourth chapter, the paper has raised several solutions, such as the training of e-commerce talents, vigorous development of modern logistics. Finally, the fifth chapter describes the summary and outlook, the B2C logistics will get more space to develop.