With the advent of knowledge economy times, the development of medium-and-small-sized tourist enterprises will be more difficult in the mode of tradition management. However, the development of Electronic Commerce (EC) has provided new power and direction for medium-and-small-sized tourist enterprises to step out of predicament and to develop constantly. Thus, the study of the EC development of medium-and-small-sized tourist enterprises has already become the focus for multitudinous tourist enterprises.
The article wants to confer development strategies of EC in medium-and-small-sized tourist enterprises through analyzing and trying to solve the problems in developing EC in medium-and-small-sized traveling enterprises. First, the article summaries the research background, purpose and method. Second, this paper analyzes the problems in developing EC in medium-and-small-sized tourist enterprises. Third, this paper proposes the corresponding solutions. Finally, it raises relevant EC development strategies in medium-and-small-sized traveling enterprises and forecasts the future development tendency. As a result of consideration of EC and medium-and-small-sized tourist enterprises in China, these strategies are comprehensive, practical and they will be helpful for medium-and-small-sized tourist enterprises if they are put in use.
【Key Words】Electronic Commerce; Medium-and-small-sized traveling enterprise; Development strategy