With the further development of the E-commerce in the global market, E-retailing of B2C model, as a new channel for shopping, is expanding with quick rate, because of its own predominance such as low cost. And with the improvement of living standards, the small appliance is gaining ground continuously. Therefore, the competition among the small appliance profession is more and more competitive. How to change the actuality of high cost of management and communication in tradition mode, in the hope of surviving and developing in drastic competition, is a problem to be solved immediately.
This thesis chiefly analyzes the applicability and feasibility of B2C electronic commerce in small appliance trade, in attempt to put forward the orientation of development strategy. It firstly analyzes the present condition of using the mode of B2C in small appliance trade home and abroad, then simply introduces some concepts of small appliance and B2C. After that, it analyzes the feasibility of the B2C mode in small appliance profession. On the foundation of above, it focuses on discussing each kind of influence factor in small appliance trade, and puts forward some opinions on the development strategy of the small appliance trade proceeding B2C electronic commerce such as establishing its own brand, decreasing cost, designing professional website for customers’ benefits and so on .
【Key words】Electronic commerce; Small appliance; B2C; SWOT