After China’s entrance of WTO, the automobile enterprises in our country face not only opportunities but also challenges. It is a big issue for automobile enterprises to enhance their competitiveness. However, E-commerce, as a tendency, is an efficient tool for the enterprises to perform efficient management and to sharpen their competitive edges.
The paper puts forward the strategies for Chinese automobile enterprises to develop E-commerce by analyzing the current situations of domestic automobile enterprises and difficulties in E-commerce operation. Firstly, the paper introduces the developing situation of E-commerce in China; Secondly, it demonstrates the necessity and feasibility that E-commerce can be practiced in our automobile enterprises. Thirdly, the paper analyzes a successful story that foreign a well-known automobile enterprise abroad conducts E-commerce; Finally, the paper advances the strategies of operating E-commerce for Chinese automobile enterprises. It is believed that automobile enterprises can increase their economic efficiency through effective E-commerce model.
