With the popularization of the e-ticket, the airliners have developed their intentions towards direct marketing. However, single product cannot satisfy the needs of customers for the notion “Favorable Price and Excellent Service”. The shift of the BSP E-tickets and Airliners E-tickets reflects the changes between direct marketing and distribution of airliners.
The article introduces the background of the E-ticket and research and the research home and abroad. At the same time, it describes the relevant concepts about E-ticket, including the definition and function of the E-ticket, the impact on the interest of distributors and the development situation home and abroad. Then the paper analyzes the E-ticket distribution models, existing problems and their solutions. Finally, it forecasts the future development of the E-ticket marketing.
【Key Words】E-ticketing ; Distribution channels; Agent