For many years, Jiangxi's travel agencies, which were in situation of disorder and confusion in competitive market,were small, weak and scattered. Judging from the current situation, travel agencies are seriously short of core competitiveness in Jiangxi. The roots of these facts are studiously analyzed in this paper. In view of such realities, travel agencies want to cultivate their core competitiveness with the assistants of materials of travel agencies in Jiangxi. They have to strengthen their internal resources and set up learning teams which have optimal work performance. Also, the travel agencies have to make rules of the game for travel market and take the initiative power. When taking “integrity first, service-orientated” as concept of administration,and establishing a “red culture tourism ” product portfolio, they should form systems of technology and distribution management.
The tourism industry has increasingly become mature and created many professional, standardized and humanized team workers. Therefore, travel agencies have to constantly cultivate their own core competitiveness, which is the key to success in this industry.
【Key Words】Travel Agencies;Core Competitiveness;Cultivation