从法国SEB并购苏泊尔探讨跨国公司在华并购趋势

论文编号:GM223    包括:开题报告及任务书,论文字数:10512,页数:15

摘   要

    随着中国入世后各项政策的实施，我国将为跨国公司的并购提供更多的发展机遇。因此跨国公司并购也就成为了人们关注的焦点。随着跨国公司在我国跨国并购增多，跨国公司给我国企业既带来了许多的发展机遇，当然也有威胁。
我国企业将面临一场并购风暴，在全球化的背景下，跨国公司并购国内企业是一种必然趋势，我国如何应对这种挑战是值得思考的问题。本文主要研究的从2006年引起各界人士广泛关注的法国SEB并购苏泊尔的案例分析中，探讨跨国公司在华的并购趋势。首先，本文对此案作了简单的描述以及从在不同立场人的角度对此做了对比分析，而后侧重的是探讨跨国公司在华的并购趋势、并购动因、以及给我国企业所带来的机遇与挑战。最终提出应对跨国公司并购的相关对策建议。

【关键词】跨国公司　跨国并购  战略部署

Abstract

As the deepening of China’s reform and opening and the implementation of different kinds of policies after China’s access to WTO, China would provide more comfortable and ascendant environment as well as more opportunities to multinational M&A. So multinational M&A becomes focus among everybody in China. With the number of cross-border M&A increase, these foreign multinational corporations bring both opportunities and challenges to our local companies.
Chinese companies are going to face a storm of M&A. Multinational corporations’ merging of local companies will become a necessary trend under the background of globalization. Chinese government and local companies should consider how to deal with this kind of challenges. This assay analyses and discusses the trend of multinational M&A based on acquisition of Supor Company of China by French SEB Company, which caused widely attention of the public in 2006. First of all, the assay is to outline and analyze it from different positions. Then the trend, cause, opportunities and challenges of multinational M&A will be emphasized on. At last, some advices on how to deal with this kind of international M&A is going to be put forwards.

【Key Words】Multinational Corporation; Cross-border M&A; Strategies

 目  录

1   导言 ....................................................2
1.1 跨国并购背景............................................ 2
1.2 国内相关研究现状 ........................................3
1.3 法国SEB并购苏泊尔案例概述 ...............................3
2   法国SEB等跨国公司在华并购的趋势与动因 ...................5
2.1 法国SEB等跨国公司在华并购趋势 ...........................5
2.2 法国SEB等跨国公司在华并购动因 ...........................7
3   从法国SEB跨国并购看我国企业的机遇与挑战 .................9
3.1 跨国并购带给我国企业的发展机遇 ..........................9
3.2 跨国并购带来的威胁 ......................................10
4   我国企业在跨国并购浪潮中应对策略........................ 11
4.1 注意国际市场动态分析 ....................................11
4.2 战略规划适当 ............................................11
4.3 立足国内市场竞争 ........................................12
4.4 树立诚信意识 ............................................12
4.5 坚持品牌的持续发展 ......................................12
5   小结 ....................................................13
参考文献 ....................................................14
致谢 ........................................................15