Jingdezhen is a world-famousporcelain capital, Jingdezhen ceramics industries rely on the support of the last millennium. At Jingdezhen's history is a history of the development of ceramic to the theme of history. However, since the reform and opening up, Jingdezhen Ceramics not its former glory Jingdezhen Ceramic because the vendors did not seize the opportunity to vigorously develop the daily construction porcelain and ceramic series while consuming effort spent on the time and energy on the art porcelain above, resulting in Jingdezhen porcelain competition into retreat.
Ceramic industries in the impact of the decline attributed the high level of technology, research and development ability, small-scale enterprises, and other reasons the light of these reasons, we should take it up-market positioning, sales-oriented. Two-brand strategy means to the development of the ceramic industry in Jingdezhen, the Jingdezhen porcelain to a large number of access to international markets.