Under the economic globalization and quick development of district economy , China will establish free trade area with ASEAN, which will bring opportunities to the Chinese corporations. The purpose of this article is to analyze the opportunities of Chinese color television industry in ASEAN market. Firstly this article gives a brief introduction to the coordination between China and ASEAN, and current development of Chinese color television industry. Secondly it carries on thorough analysis on 'ASEAN opportunity' of this field. It also Analyzes the internal factors and external conditions, and internal factors are mainly including ' out-going ' strategy and regional 'anti-dumping' to Chinese color television in developed nations like Europe and America, etc. The external conditions explain the geography advantages of ASEAN market, the beneficial resources policy and opportunities by which Chinese color television industry enters ASEAN market. It still analyzes the risk and barriers of large scale of Chinese color television to get into ASEAN market. At last, based on basic analysis, it gives the advise on how to increase the Chinese color televisions share in ASEAN market.
