After China joined in WTO,the exportation of Chinese furniture has soared. The proportion has increased obviously in export trade volume of China. The furniture companies improved their competitive in the international market: The quality in furniture products has been rapidly enhanced; The variety is rich day by day; The gap between its products and that of the advanced international market has been reduced; And many products are popular in foreign countries.
If a company wants to develop itself, it should follow the situation of international market, know the successful experiences of other companies, get on the express bus to enter into the international furniture market, turn the single domestic market into both the internal and external market, strive for the delicacy and take a space for ourselves in the international furniture market.
This paper aims to enlarge the export trade for Jiangxi Rattan Furniture Co. by analyzing the necessity and the feasibility of its products export to the international market. Then it is to establish the export program in the future link to the passes export situation, and, make adjustment and analysis to the objective market. Besides, it puts forward the marketing strategies and problems in entering the international market.