In the two decades after the policy of reform and opening , the prosperity of Zhejiang economy attracted the attention from the mass. A lot of specialists devote into analyzing the complication of the Zhejiang phenomenon , and their researches indicated that the spirit of ‘new zheshang’ is the vital element . XiaominLiang，a famous economist ever stated that the spiritual vantage was the best advantage of the Zhejiang merchant . With the changes of age , the Precious qualities which were well rooted into the hearts of the ‘newZheshang’ will be there forever , but the business model of creation and operation of the ‘newZheshang’ will be Changed . So I began with the study of the new ‘zheshang’ as a whole , then attempted to analyze ‘newZheshang’s origin and development form various factors in the growing of ‘newZheshang’. I explored and summarized the development model of ‘new zheshang ’ enterprise from a comparative study , then made a reflection and attempted to give some feasible suggestions for the development of‘newZheshang’ enterprise.
KEYWORDS: ‘newZheshang’ Zhejiang economic development model reflection
