As for the financial crisis, many export-oriented enterprises are facing a critical period of strategy switching in China. Wenzhou is famous for being one of the most typical area of industry cluster, mostly because of the shoe industry. With specific chain driven—buyer-driven, which is different from the product driven, the upgrading of shoe manufacture has its own unique model. This paper analysis the main structure and system of the shoe cluster located in Wenzhou, by using the theories of global value chain (GVC) and industry cluster upgrade . Through introducing the cases of Spain shoe cluster and Kangnai enterprise, this paper aims to conclude the general development direction, which contains the model as well as the way to successfully transformed ,and how to upgrade in the global chain .This paper can also supply as a reference for those SME s (small and medium size enterprises)who are still searching for the strategy to be well transformed.
KEY WORDS：Global Value Chain, financial crisis, shoe cluster in Wenzhou, industry upgrading
